Docs · Section 9
Conversion Funnels
Funnels let you define a multi-step conversion path — for example: ad click → landing page → product page → checkout — and measure how many visitors complete each step. Available on Starter and above.
Adding steps
Each funnel step is either a Link step (Cut.bd's own click data) or a Pixel event step (a retargeting pixel fire counts as a step completion). You can mix both types in the same funnel and drag to reorder.
Reading funnel results
| Metric | Description |
|---|---|
| Visitors | Number of visitors who reached this step. |
| Drop-off rate | Percentage of visitors who did not proceed to the next step. |
| Conversion rate | Percentage of funnel entrants who reached this step. |
| Overall conversion | Percentage of visitors who completed the entire funnel. |
Results are computed over a visitor window — 7 days by default. A visitor counts as converting if they complete all steps within that window after entering the funnel.