Blog
Guides on link shortening, campaign tracking, and getting more out of your links.
GDPR and URL Shorteners: What Marketers Need to Know About Click Tracking
Click tracking on short links collects data about real people. Here’s what GDPR actually requires, and what to check before you rely on a shortener’s analytics.
Read moreAPI Rate Limits Explained: Designing Around 429s
What a 429 actually means, why rate limits exist, and the three patterns that keep an integration working instead of fighting the limiter.
Read moreLink-in-Bio vs. a Real Website: When You Need More Than a Linktree
Link-in-bio pages solve a real problem cheaply. Here’s where they stop being enough, and what actually changes when you outgrow one.
Read moreHow to Track QR Code Scans (Not Just Generate Them)
Most QR code generators stop at the image. Here’s why scan tracking matters and what to look for in a tool that actually closes the loop.
Read moreBitly Alternatives in 2026: What Actually Matters When Switching
A practical checklist for evaluating Bitly alternatives — beyond brand recognition, the things that actually determine whether switching is worth it.
Read moreBranded Short Links vs. Generic URL Shorteners: Does the Domain Actually Matter?
Generic shorteners are free and fast. Branded domains cost more and take five minutes to set up. Here’s the actual case for paying that cost.
Read moreUTM Parameters Explained: How to Actually Track Where Your Traffic Comes From
What UTM parameters are, the five you should know, and the mistakes that quietly break attribution in Google Analytics and ad platforms.
Read moreHow to Shorten URLs (And Why It Matters More Than You Think)
A practical guide to URL shortening — what it actually does, when it helps and when it hurts, and how to pick a shortener that won’t lock you in.
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