Docs · Section 3
Link Management
Creating a link
From the dashboard or the Links page, click New Link. You must supply at minimum a destination URL — everything else is optional.
| Field | Description |
|---|---|
| Destination URL | The full URL visitors are redirected to. Must be a valid URL. |
| Custom slug | The path after your domain, e.g. snip.link/your-slug. If left blank, a random short slug is generated. |
| Title | A human-readable label for your own reference. Not shown to visitors. |
| Domain | Choose a custom domain (if configured). Defaults to snip.link. |
| Tags | Attach one or more tags for organization and filtering. |
| Expiry date | The link automatically becomes inactive after this date/time (UTC). |
| Password | Visitors must enter the correct password before being redirected. (Single+) |
| UTM parameters | Pre-fill utm_source, utm_medium, utm_campaign, utm_term, utm_content on the destination URL. |
| OG override | Override the og:title, og:description, and og:image shown when your short link is shared. |
| iOS / Android deep link | Redirect mobile users to an app deep-link URL instead of the destination URL. |
| Disable analytics | Suppress all click tracking for this link. |
Link statuses
| Status | Meaning |
|---|---|
| active | Link is live and redirecting. |
| paused | Link responds with a "link paused" page instead of redirecting. |
| expired | expiresAt has passed — link shows a "link expired" page. |
| archived | Manually archived. Still accessible in the UI but excluded from default list views. |
Editing and deleting
Open a link and click Edit — all fields are editable at any time, and analytics history is preserved regardless of destination URL changes. Links are soft-deleted: they're hidden from your workspace but the short URL begins returning a 404. Deletion is permanent and cannot be undone.
Password-protected links (Single+)
When a password is set, visitors who follow the short URL are shown a password prompt page. Only after entering the correct password are they redirected. Passwords are hashed server-side — even Cut.bd cannot retrieve the original password.
UTM parameters
UTM parameters are appended to (or merged into) the destination URL at redirect time. If the destination URL already contains matching UTM parameters, Cut's values override them. Example: a link with utm_source=newsletter pointing to https://example.com?utm_source=direct redirects to https://example.com?utm_source=newsletter.
OG (Open Graph) override
By default, when someone pastes your short link into Slack, X, or iMessage, the preview card is pulled from the destination page. OG override lets you control exactly what that preview shows — useful for A/B testing messaging or branding a campaign link differently from the destination content.
Deep links (iOS / Android)
If your brand has a native mobile app, set the iOS deep link and/or Android deep link fields. When a visitor on iOS taps your short link, Cut.bd redirects them to the app-specific URL scheme instead of the browser destination. Non-mobile visitors always go to the main destination URL.